October 20, 2006 at 1:28 pm · Filed under Event Details
From San Francisco: Take the I-280 S. Take the Page Mill Rd exit to Arastradero Rd (go 0.4 mi). Turn left at Page Mill Rd (go 1.4 mi). Bear right and head toward Foothill Expy (go 171 ft). Bear right at Foothill Expy (go 0.5 mi). Turn right at Hillview Ave (go 0.2 mi). Turn right into the parking lot. Turn right and go up the small hill towards the Visitor Parking. The front entrance on the right hand side.
From San Jose: Take the I-280 N, Take the Foothill Expwy exit to Grant Road (go 0.2 mi). Bear right onto the Foothill Expy ramp to Grant Road (go 230 ft). Bear right at Foothill Expy (go 6.5 mi). Turn left at Hillview Ave (go 0.2 mi). Turn right into the parking lot. Turn right and go up the small hill towards the Visitor Parking. The front entrance on the right hand side.
From the East Bay: Take the CA-84 W ramp to Dumbarton Br (go 8.7 mi). Turn left at Willow Rd (go 1.0 mi). Bear right into the US-101 S entry ramp to San Jose (go 2.1 mi). Take the Embarcadero Rd exit (go 0.3 mi). Bear right onto the Oregon Expwy ramp to San Jose (go 415 ft). Take the Oregon Expwy ramp (go 0.1 mi). Continue on Oregon Expy (go 1.6 mi). Bear right at Page Mill Rd (go 1.7 mi). Turn left at Foothill Expy (go 0.6 mi). Turn right at Hillview Ave (go 0.2 mi). Turn right into the parking lot. Turn right and go up the small hill towards the Visitor Parking. The front entrance on the right hand side.
September 27, 2006 at 10:47 am · Filed under Agenda, Event Details
This workshop is a unique hybrid of a traditional conference and an unconference, blending the best of both worlds. During the course of the afternoon on Monday October 23rd you will hear short talks from leading Social Media practitioners and engage in conversations with other Silicon Valley professionals, leaving the workshop with an understanding of how your company can benefit from producing Corporate Media using Social Media tools. Registration costs $150 and can be done online using Mollyguard. After the workshop, stay for an evening cocktail reception hosted by SAP and Social Media Club. If you are unable to attend the workshop, you may purchase a ticket for the reception for only $25, which is included in the cost of event registration.
What follows is an approximate schedule for the day.
1:00 PM
The Corporate Media Opportunity - Chris Heuer will kick off the afternoon with a short talk based on his Blog post that shares its name with this workshop. After a brief round of Q&A, he will explain the format for the rest of the afternoon and provide other logistical details for you to make the most of the experience.
1:30 PM
Social Media Strategy - Robert Scoble will present a short talk on the strategic imperative presented by producing your own corporate media as well as empowering your employees to create Social Media that engages customers, potential customers and other stakeholders. After a brief round of Q&A, Robert will leave the stage and join the participants for the first World Cafe of the day.
1:50 PM
Strategy Cafe - The World Cafe format is based on group conversations around small tables and focused on thought provoking questions that help participants learn from one another’s experience. You will join in three different conversations with three different groups of people, including the session leaders who are also participants. After a 12 minute conversation focused on the first question, a facilitator will ask each table to share the most important points of discussion which will be collected and posted to a special wiki for reference after the event. At this point, everyone except one person will change tables, joining another table with totally different participants and the next question will be revealed. The process repeats itself for a total of three rounds of conversations.
2:50 PM
10 Min Break
3:00 PM
Social Media Engagement Tactics - Lisa Stone will present a short talk on specific tactics that organizations can and should employ for properly engaging with different audiences, with an emphasis on customers and potential customers. Consider this a practical guide to properly becoming a participant in, or convener of, conversations in the Blogosphere. After a brief round of Q&A, Lisa will join participants for another World Cafe.
3:20 PM
Tactical Cafe - This session will follow the same format as Strategy Cafe, with the emphasis switching to practical tactics for engagement.
4:20 PM
Social Media Case Study - Giovanni Rodriguez will interview Geoff Kerr of SAP to discuss their experiences and lessons learned from deploying Social Media strategies in the real world.
4:45 PM
15 Min Break
5:00 PM
Social Media BrainJam - One randomly selected (and willing) participant will get a free strategy session from the workshop’s discussion leaders, brainstorming possible strategies and tactics that will help their company to be more successful with their efforts. Other participants will get a unique look into the process and techniques employed in crafting creative plans for engaging with stakeholders. This session will be run as a “Blue Sky” session, that will take into consideration certain constraints, but will mostly look beyond those to provide insights into what sort of things are possible today. After 30 minutes, the floor will be opened for a conversation that will include all participants.
5:45 PM
Closing Points - Each participant will have a chance to share their key learning from the day or pose any questions they have that remain. This will lead us into the cocktail party and provide the basis for further conversations throughout the evening.
6:15 PM
Cocktail Party Presented by SAP and Social Media Club - Beer, wine and light appetizers will be provided for all participants to continue the conversations from the day, to network and to simply relax.
If your company is interested in sponsoring the workshop and joining PR Newswire and SAP as one of the first members of Social Media Club’s Founders Circle, please contact us.
September 27, 2006 at 10:40 am · Filed under Social Media Club
Social Media Club is a fledgling association of humans being organized for those interested in producing, consuming and engaging with one another through Social Media. Its membership consists of those who believe in the power of conversation - as a path to common understanding, as a gateway to knowledge, or as our Cluetrain friends have correctly posited, as the basis of markets. Social Media is conversational media in all its interactive forms including text, video and spoken words - whether face to face, over the Internet, over the airwaves, or via mobile technologies such as iPods and cell phones. Social Media Club is intended to be a place where amateurs and professionals can come together to learn from one another, to understand each other and to work together on the things that make meaning in their lives - their personal passions, their professional endeavors and their noble pursuits. The Club hosts conversations and participatory conferences around the world that utilize best practices in social learning techniques that provide everyday people and practicing professionals with the knowledge they need to make the most of the tools that power the “Web 2.0″ and “Social Media” Revolution. In short, it empowers people to engage with one another regardless of geographic location or ideological leanings.
The ‘Club’ designation is somewhat tongue in cheek as we intend for this ‘Club’ to be an inclusive one as opposed to an exclusive one, with basic membership costing nothing - and reasonably priced paid professional and corporate memberships helping to fund programs such as Adopt-a-Blogger and the Social Tagging Project. The only requirement for membership is a desire to ‘get it’, a passion for sharing it with others, and a pledge to play nicely with others. In other words, we welcome everyone willing to consistently engage in respectful dialogue, to seek out truth, to promote powerful ideas, and to share key learning’s with our fellow humans, regardless of race, creed, religious convictions, or cultural differences. Truth for the truthful willing to admit mistakes, tolerance for those who are tolerant, open mindedness for those with open minds, and respect for those who treat others with respect - a modern extension of the infamous golden rule as the basis for a modern organization of people, by people, for the people. DIY cubed.
As the first community project of BrainJams, Inc, a California Not for Profit focused on connecting people, ideas and resources, we plan to spin off the Club as a separate entity to operate as an independent “not for loss” organization in the beginning of 2007. Events such as this one are being offered to raise funds that enable us to turn this powerful idea from a dream into a reality. With local groups forming in Silicon Valley, San Francisco, London, New York, Seattle, Los Angeles, Vancouver, Chicago, DC, Toronto, and Boston, Social Media Club is a viral idea well on its way to make a real difference in the world.
September 27, 2006 at 10:34 am · Filed under Invitation
We know you are out there. You are probably just sitting in your cubicle or office trying to make heads or tails of this new fangled ‘Social Media revolution’ - you are probably even thinking that things sure look and sound a lot like they did 10 years ago in the early days of the dotcom boom. To an extent you are right. Much of what we discuss today shares the same roots as the discussion from 1997, and the roots of social computing that go even further back to Vannevar Bush’s “As We May Think”, Douglas Englebart’s visionary writings, and the more recent work of Howard Rheingold’s “Smart Mobs” and “Virtual Community.” But don’t be fooled by the similarities. As a very wise participant in our first Social Media Club meeting in London said - “History does not repeat itself, but it does rhyme.” So what is different and how can you and your company take advantage of the latest advancements in communications technology? That is exactly what you will learn when you come to this workshop. From Social Media to Corporate Media is an interactive workshop being presented by Social Media Club, the founders of BrainJams and some of the leading voices in the ‘unconference’ movement.
We are organizing this unique opportunity so that you can engage with your Silicon Valley contemporaries and some of the brightest minds in Social Media so you too can ‘get it.’ Our unique unconference format will be different than anything you have experienced - unless you are a fan of The World Cafe and have participated in similarly formatted events previously, in which case you know how extraordinary they can be in helping you get the answers to your specific questions, for your specific situation. This is not your traditional conference where speakers will run through boring Power Points, talking about things beyond your current level of understanding or boring you to tears with the basic stuff you already know. Instead, you will be an active participant directing your own experience, asking questions and sharing your insights, helping and learning from each other. Our workshop leaders are here to provide guidance with insights from their direct experience, talking with you about your specific needs, not talking at you or trying to sell you something.
If you are a CMO, a VP, a Marketing Director, or a Director of Communications who is trying to engage with your customers, potential customers or stakeholders, this workshop is geared specifically for you. There are two primary components to successfully engaging with Social Media on behalf of your organization - strategy and tactics. This is the focus of the event with discussions being lead by the best in the business. Robert Scoble will explain the strategy behind the Corporate Media he produced for Channel 9 at Microsoft and why he left to join PodTech.net, helping others such as Intel and SAP gain a strategic advantage using Social Media tools to create corporate media. After an in depth discussion with other participants on strategies that have worked for other companies, Lisa Stone, a co-founder of BlogHer will delve into the key tactics to execute on those strategies, making your efforts successful. Tieing it all together, former Eastwicker and Social Media Guru, Giovanni Rodriguez, will interview Geoff Kerr from SAP to discuss how SAP thinks about Social Media so you can learn from their experience.
Finally, one lucky (and willing) participant will have the chance to benefit from the collective wisdom of the discussion leaders in a Social Media Strategy Fishbowl session. On the Friday before the event, one randomly selected registered participant will be chosen to be the focus of the closing session, a live brainstorming session with Robert Scoble, Lisa Stone, Giovanni Rodriguez, and Chris Heuer to discuss how Social Media might be used effectively for your company’s specific situation. This will give everyone in attendance a better idea of the process of developing or refining Social Media Strategy and Tactics for engaging more effectively with your stakeholders.
There are only 50 seats available, so go ahead and register today to ensure you don’t miss out on this unique opportunity. If you are unable to get away for the afternoon, you may also register for the Social Media Club Party, sponsored and hosted by SAP.
